Here are a few tips on how to get to know your product better:

1. Brochures and Literature: Obtain as much written information as you possibly can on your product. Read up on the features and benefits your product offers until you know them by heart. Keep reading until you can roll every detail off the tip of your tongue including any fee’s associated with the product. Also, keep your brochures handy, open them up in front of your customer and go over the details of your product step by step. Customers love visuals.

2. Role Play: Role playing is a fun way to get to know your products. You will need two of your associates to help you out with this. You play the salesman, have one of your co-workers play the customer, and have one of your co-worker’s critiquing you. Have your co-worker playing the customer ask as many questions about the product as he can possibly think of. When you are finished, go over the sales session with the person that critiqued you. Also, take turns playing each character, playing the customer can give you a great perspective on their point of view. Think about it, how often are you the customer when it comes to buying your companies products? Never.

3. Use the Product: This is perhaps the best way to get to know a product. To actually own, have, and use the product, not only gives you the ability to know it inside and out, you will also be able to tell your customer that you have and use the product, and how wonderful you think it is. This will tell the customer how much you believe in the product and that you have confidence in it.

One of the worst mistakes a sales person can possibly make is to be unprepared. Take some time out of every day to understand your products/services better. Make learning about them fun with the role playing, and concentrate most on the products you know least about.

Remember, the more you know about your product/service, the easier it will be to explain their usage and benefits to potential clients, and sales is a direct outcome of such discussions.