Are you thinking about buying an email list to increase your insurance sales? Before you make that purchase there are some things you should consider Before you throw money away that could be invested more wisely for a better return. Plus you want to make sure you aren’t getting yourself into legal hot water and potentially huge fines.

It sounds like such a great idea. You could buy a list of 1,000,000 names and then send your sales message to those people. Just think if even 1% of those one million people bought from you, why you’d get 10,000 new clients. Hold the send button email breath it doesn’t exactly work that way.

Exactly how did the company selling you those email addresses get those names? Typically those companies have a website where visitors have to agree to get messages either knowingly or unwittingly from a whole host of other companies in order to get something they want. As an example, during the political campaign season there were banners ads all over the internet you could click on claiming you would get a free t-shirt for your favorite candidate for free.

Once you clicked on the banner ad you went to a website where you had to jump through a bunch of hoops agreeing to get other free gifts from other companies in order to finally get your free t-shirt. So if you did everything you needed to do to get your free t-shirt does that mean you wanted email from those other companies? Not likely.

The legality of this process is tricky and one I’d never personally want to risk. I certainly would never want to jeopardize my personal integrity with the people I hope to work with in this way. The people who got on this list didn’t really agree to opt-in to your email list. They may have opted in so they could get a free gift, but that isn’t the same as opting in to your opt-in email campaign.

That’s exactly what could create a legal or technical nightmare for you. When you send out your email thinking these folks are happy to get your message you might just get a nasty surprise. When some of the big internet service providers get a sudden burst of emails from an unknown sender, you, going to their clients they’ll flag you as a spammer and block all your messages so no one on their service gets them. Your own internet service provider may also flag you as a spammer when they notice that all of a sudden you’re sending a huge number of outgoing messages and they could block you from sending any email messages to anyone through their services. Both of these nasty surprises are a headache and can take a great deal of time and sweat equity to correct. A third nasty surprise is far worse.

Either one of the internet service providers or even an individual email recipient could report you as a CAN-SPAM legislation violator. Guess who bears the burden of proof on that deal. Yep, you guessed it…you.

Even if none of those bad things happened a purchased email list is still a bad investment because they’ll opt-out of your email campaign in huge numbers. Even the ones who don’t opt-out are about as likely to do business with you as you are to win the lottery. So getting a return on your investment will be challenging to put it in the best way I can.

There’s simply no logical reason to buy an email list when you could easily build your own list of highly responsive people who will buy from you. All you need is a one page website, a way to capture information from your visitors, and an offer to give them something they’ll want. Then once you send them the information they asked for they really have opted in to “your” list and you can legally prove it if you ever needed to. Plus you have the opportunity to develop a relationship with this stranger and convert them to a buyer.

Article Source: https://EzineArticles.com/expert/Cheryl_Clausen/56791

Article Source: http://EzineArticles.com/1902441

If you keep doing what you’re told to do you’re doomed. If you’re like 85% of your fellow producers, your career will end within your first 18 months. Of those making it 5 years the majority will burn out and give up. Thus if you keep doing what you’re told to do you aren’t likely to succeed.

Doing what you’re doing now guarantees a life of chasing after prospects who don’t want to talk to you, scraping to cover your bills each month, and living commission check to commission check. Most producers aren’t in the business long enough to even get a residual commission. If you want to eat you have to hunt fresh meat every single day.

While it’s great for the insurance companies if you continually sell new policies to new people it isn’t necessarily so great for you. That’s a hard life few can sustain even if they’re able to generate a livable income. Of course, the livable income is where the wheel comes off the wagon for most.

Many newbies innocently do exactly what they’re told to do by their sales manager because they think the sales manager knows how to succeed in the business. Plus they believe the insurance company wants them to succeed. In other words, you buy into not one but two fallacies. First, the insurance company doesn’t care if you succeed there’s another new agent coming on line to replace you as you read this. Plus if you fail they get to keep all the on-going earnings the policies you wrote generate long after you’re gone.

The second fallacy is your sales manager knows how to succeed in the business. If your sales manager were a super producer that sales manager would have a thriving business and wouldn’t want to be a sales manager. They’re struggling to pay their bills just like you and they think taking on this sales manager’s position will help them cover their expenses.

This is how it is, but it doesn’t have to be that way for you.

This is your business, your future, your family that’s on the line. Take responsibility and follow a path that leads to real insurance success. If you want to develop a successful insurance business one you can both sustain and enjoy there are a few things you’ll need to do. These are the things that will produce a path for your insurance sales success:

• Discover how to market yourself so the people you want to sell to contact you
• Narrow your focus and expand your expertise to better meet the needs of a select group of people
• Develop a message that resonates with what your best buyers want to get, what they want to avoid, or what they want solved
• Develop automated systems that transition strangers to clients
• Develop automated systems to earn both repeat business and referrals from existing clients.

You see you can’t sell insurance until you know how to sell insurance. You’ll never learn how to sell insurance doing it the way you’re told to do it. You can choose to develop a business that produces real results or you can continue to eke out a bare minimum existence one commission check to the next. You can have your sales manager breathing down your neck or you can have your sales manager chasing after you begging you to tell how you’re producing the results you’re producing. As always the choice is yours.

Article Source: http://EzineArticles.com/1888583