Thinking about sales can sometimes be scary and even intimidating especially when one thinks about competition. Nevertheless, how the company is able to bring in sales and do it successfully is one of the most rewarding feelings that both employers and employees share. Hence, thinking about sales is not just about attitude and strategy alone. Indeed, companies who are able to amass huge sales will agree that optimism along with enthusiasm is one of the main ingredients for successful sales.

Optimism and Its Benefits

Psychologists describe optimism as the basic characteristic that builds positive thinking. It is a psychological resource which unlocks a person’s capacity to succeed in his or her endeavor based on their ability to think that they can achieve it. Additionally, numerous studies have shown that optimism is a desirable characteristic which leads to lesser incidences of postpartum depression, stress and better life satisfaction.

In many cultures, optimism is considered as a desirable trait since it enables people to think positively regardless of the situation. Optimism serves as a catalyst in which people are discouraged from feeling hopeless and apathetic but instead strive for greater hope and action. In the same manner, optimism in the world of sales means that people are able to share their enthusiasm with their customers, knowing that what they have to offer benefits their buyers. This is simply not the bravado of selling but believing that the company’s products bring real results and satisfaction.

Optimism in Sales

When it comes to sales, optimism is taken to mean that sales people have compelling reasons and motivations to offer their products. This motivation is not solely seen in the dollars they can make but also the service given to customers. A sales person can have the most wonderful qualities but without optimism and enthusiasm, they are not able to get customer’s sentiments and trust. A sales coach can also train sales people to sell with intention and integrity.

Successful sales are also brought by people who are pro-active. These people do the necessary actions to make things happen rather than seat and wait for something. Being pro-active and optimistic means people are able to have positive outlooks even in the midst of rejections and down sales. People can benefit from having positive attitude by undergoing sales coaching.

Lastly, optimism in work means that people are able to balance their work life, family and leisure. Sales are important but it should not dominate a person’s life. Hence, putting sales with intent through sales coaching means that selling is done with sincere enthusiasm and bringing valued service.

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When you struggle to close the sale you think closing is the problem. But when you struggle to close the sale closing is a symptom of the problem not the problem itself. When you try to fix a symptom as though it were the problem the problem remains because you’re trying to put a band-aid on a wound that isn’t ready to heal.

Here are 5 reasons you may be struggling to close the sale:

1. You lack confidence in yourself and/or your supporting products.
2. You fear rejection and avoid it by avoiding asking for the sale.
3. You didn’t help the buyer to uncover a motivating reason for buying and buying now.
4. You didn’t understand the clients most important wants and needs and went down the wrong path offering a solution for problems that aren’t all that important to the prospect.
5. You didn’t do a good job of connecting with and starting a relationship with the prospect so asking for the close feels awkward, and isn’t likely to result in a “yes” decision.

When you struggle with closing you think you just need a perfect pitch, or the right closing lines and the problem will go away; but that simply isn’t the case. You can have a “perfect” pitch and “perfect” closing statements, and still blow the sale. Why, because a pitch and closing statements treat the symptom not the underlying real problem.

Review the 5 reasons you can’t close and identify where your struggles may be stemming from. This list isn’t comprehensive there could be other problems too that are keeping you from getting sales, but it will give you a good start. The first step to making closing a natural event is identifying the cause of the problem.

The next step is developing a plan for removing or overcoming the problem. Don’t think of your plan in terms of concepts think in terms of actions. When you know what the problem is, the actions you’ll take to overcome the problem, the only thing preventing you from closing is implementation of your plan.

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If the purpose of sales training is to share information, then using a classroom setting or on-line learning is the right forum. However, seeing, reading, and taking notes is passive learning and will not achieve sales competence. Add to this the generic nature of most courses, makes it difficult for a salesperson to relate the course to their selling environment. This often results in rejection of the content and old sales habits continue.

Small changes can make a difference.

Whether using an internal company resource such as learning and development or an external provider, sales training needs to be tailored so there is greater acceptance, and an openness to adopt the new behaviours. A competency-based structure with specific assessment criteria is essential and a variety of learning methods used to meet individual needs. With clearly articulated assessment criteria for each session, a salesperson will know what to expect in advance. This can help to reduce or eliminate the mental search for ‘what comes next?’

Once the structured classroom learning is completed, and a salesperson is rated competent according to the criteria, the real learning begins. To qualify – it does not mean a salesperson is an expert in sales. Learning how to ride a push bike when we were young, took time, on-going practice, patience and confidence to ride the bike competently in a range of situations. Developing sales competence requires the same level of commitment and determination.

Include field sales coaching

The next phase is crucial and depends on the structure of the sales function whether predominately business development or account management or a combination of both. The day is planned by the salesperson and accompanied by a sales coach who also needs to be a competent salesperson. The reason is they will need to be able to demonstrate specific sales skills in relation to the sales call objective/s and the skills to be developed. Prior to the sales call, sales interview protocols are discussed to ensure the right environment is created for the client. Throughout the day the sales coach’s role can be passive, so they do not get involvement in the sales process. When the sales coach demonstrates a skill in accordance with the objective/s, it becomes a powerful learning experience for the salesperson. This is because they have witnessed how the skill is applied and the outcome in a live sales situation. The experience is totally different from a role play and most often will motivate the salesperson to want to try it for themselves. The opportunity is the next sales call.

Behaviours that defeat effective sales coaching

1. Ego. This is when sales coaching is about the sales coach. They get involved in parts of the sales process to show the client their knowledge or expertise. The client in most instances will begin to relate to the sales coach and not the salesperson. This muddies the learning environment.

2. Taking over when it appears the sale is lost. It is tempting to save the sale, but sales coaching is about transferring skills and saving the sale is counterproductive. The emotional pain of losing the sale and the lesson/s learnt will be etched in their memory and the mistake will not be duplicated – ever. To quote Benjamin Franklin, ‘Those things that hurt, instruct.’

The missing piece in sales training is a skilled sales coach working in a structured manner with the salesperson. Field sales coaching has the potential to provide a strategic advantage for the organisation resulting in increased sales and profitability.

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Even though there isn’t any formal education required to be a bigwig in sales, it is true that most of the people are involved in selling products and services. One can find several people performing sales tasks and each and every one of them are trying to complete with one another. In order to stand a class apart from others, it is important to acquire some excellent selling skills, determination and the perfect mindset. It is very important to move along with the change, as the environment keep on changing. So, it is essential to think out of the box, as it helps to stay ahead of the business rivals. So, it is essential to stay equipped with some of the effective sales tips by availing the services of a sales coach. Only those who are well trained to perform such tasks must perform the task of sales. This task should be performed by the experts in sales training. When you are in search of an expert, you must know that there are several speakers across the globe who claims to be the sales coach. However, make sure that you choose a perfect person offering useful sales tips programs to enjoy the maximum output. You must consider certain aspects while selecting the perfect sales training coach to save your money and time.

About Choosing the Right Sales Training Coach
It is important to consider the right kind of issues prevailing in your business to get the perfect solution immediately. There might be many areas in your business that require improvement. Generally, your sales managers would need you to enhance the performance of their team. So, it needs you to redefine the current sales process and the way through which it is executed. So, make sure that you hire the services of a best sales training coach who can improve the sales strategies as well as the selling skills of your workforce.

Top qualities of a sales training coach
The sales training coach whom you are choosing must have the following qualities to prove that he is a sales pro.
1 Highly experienced: The sales training coach whom you approach must be the one who has immense years of experience to handle the sales process. Observe the training coach’s path of career and check his achievements in the career timeline. Choose the person who has a lot of professional experience is the proof that this sales coach is reliable and credible.
2 Interaction with sales team: The expert sales training coach must know the secret of winning the trust of your sales team. He should have handled several sales teams in his career and must be able to interact with them in a positive fashion. This quality of a coach can help your sales build the trust on the tips for selling he teaches them.
3 Should provide intelligent coaching: The sales coach must hold intellectual sales training sessions that have activities which can kindle the sales skills of your work team. The training sessions or coaching classes that the coach conducts should be related to the specific industry of your business to improve the sales wing of your business. The sales coaching should be aimed at helping your work team members become experts in their related field.

The sales training program that the coach offers should have several components that are essential for the growth of the organization. So, it is important for you to avail the services of a sales coach like. We to give your sales team the much needed push.

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The Consistency to maintain cohesion amid sales team requires well define leadership style in terms of transmitting own culture to the team and values. Therefore, the coach’s personal confidence regulates the authoritative tone for a prosperous sales team fate.

How do you foster cohesion into new sales team?

Values

The hierarchy of values is an entire set of principles and attitude intentionally designed to accomplish a sales coaching purpose. Successful leaders always possess own values written down to use as references in their path to success. Values are very important for a leader to depend upon, because they serve as aides-mémoires during the coaching journey. Furthermore, it is important to extend values to the sales team knowledge so that the vision can be coheres.

Leadership

Every qualified sales coach comes from a specific sales experience upbringing, thus this background based skill has left a particular identity on him. So, associating individual rules for good harmony and connection with the sales team is unique to his coaching style. Consequently the team’s performance is a reflection of the coach’s personality. Moreover, social bond improvement with each salesperson should be the first thing to build before moving onto emotional connection. Thus, in order to implement decent supervision on sales team in general, good interpersonal skills are required.

Emotional implication

Astute sales coach avoids closing eyes like a watchman, as distraction can result in surprises. The need of differentiating positive and negative emotional behaviors amongst sales individuals is therefore vital at this level. Similarly skills like developing abilities to read attitudes, moods, and constant sensibility to connect with each one emotionally.

This is actually the most difficult part of coaching when it comes to influence a specific culture into a team. Sales coaches’ personalities vary since the aptitude to tell people’s emotions are determined by natural factors. One may be good at it while others may be average or worse, but the good news is there are so many ways to learn from and improve skills.

Cohesion and Culture

The coach’s obligation is to facilitate atmosphere that promotes cohesion, such that team members understand the significance of pursuing common-goal. The diversity of expertise and past experience in a team can either attract or isolate people from working together. Subsequently, cohesion becomes a culture within sales-crew when salespeople share same beliefs, and easily accept to work with one another. So cohesion and culture are coherent when the tone of authority is set from the beginning and along the process.

In conclusion, successful sales coach always has own culture and values in provision to nurture cohesion in his team. And also any sales personality can coach and influence cohesion to build sales team, provided there is a clear vision supported by the right skills.

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A bullet cannot hit the target bull’s eye if the trainer has not aimed it properly. A student will not be able to fare well in his exams if he was not trained well. Though one may possess the talent to do a job perfectly all by themselves, a guiding force is always necessary to keep them on the right track. A coach or a trainer is that beacon who will steer the ship to the shore amidst all the unrest prevailing in the sea. A sports coach, a gym trainer, dance teacher, music instructor, teacher at the school etc. are the pillars who have been the support for aspiring learners to learn and perform.

A sales coach! Who is he?

Among the enthusiastic trainers, a sales coach is the one who trains interested candidates to become lead generators, how to handle target pressures, how to attract customers, how to retain them and most importantly how to take business forward by closing quick deals. These coaches have the capacity to become the master of change. There are some qualities that define a successful sales coach. Here are some of them:

Calmness

Are sales coaches hypersensitive? No they are not at all. One quality that defines a perfect sales coach is calmness. This gives them the ability to assess the market and take decisions favorable for their business and achieve their target with no tension around. Cool mind and clear thoughts assist them in taking the most perfect and profitable move or decision.

Presence of Mind

The second most important quality that defines a sales coach is presence of mind. Yes, he is one of the few most intelligent personalities who have the capacity to turn any situation in his favor without spending extra money or effort. Presence of mind and ability to give quick response help them to master all situations.

Build Credibility

When does a customer start to believe in a sales executive? Probably after a few meetings and calls, an unknown bond of creditableness and trust worthiness creeps within the customer which makes them believe what the sales expert there by materializing the deal. The sales coach who is an expert in building trust teaches techniques that are legit and easy to follow in this exercise.

Radiate positivity

Looking at sales & marketing coach, one always feels a spurt of positive energy radiating from all directions. This is also the reason why they have turned into coaches from just being sales executives. The positive energy that they translate into every student improves the confidence and enthusiasm in the aspiring sales executives to achieve something big in their life.

Efficient Networking

The last but the most important quality that marks the best Sales training coach is his ability to network with people belonging to every age group. They can easily strike a chord with anyone who can be a prospective lead for them and they capitalize their socializing skills to the fullest and can network with the opponents. The same technique they teach their students as well.

With these awesome qualities, sales coaches impress their audience with their flamboyant self and charismatic personality.

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