You can really make more money through sales coaching. How? These coaching programs can help your sales people improve their selling skills. When this happen, they’ll be empowered to easily convince your prospects to make a purchase. As you know, this can lead to more sales and more revenue.

To make your sales coaching more effective, I recommend that you focus your sessions on these aspects:

1. Active listening. You will need to teach your sales force to listen actively to your prospects not only to make these people feel valued but also for your sales personnel to get a deeper understanding about their needs and demands. Teach your team not to do all the talking during the sales process as this can easily frustrate potential buyers.

2. Probing questions. Teach your sales force to be more inquisitive when talking to your prospects especially if these people are not giving them clear picture of their problems. Tell them that the probing questions they use must be open-ended, succinct, simple, and easy to understand.

3. Sell value. It’s important that you make your sales personnel realize the importance of selling value as this can affect the buying decisions of your prospects. Teach them how to properly communicate the benefits, selling points, and competitive advantage of the products and services they offer to make them extremely valuable and useful to the eyes of your potential buyers.

4. Close the sale. Your sales people must know the best ways to close the sale. Coach them how to create a sense of urgency to easily get their prospects to swipe their credit cards.

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